The term “merchandising”is well known to the person
specially involved in garments trade. The term merchandising has been derived
from the term “merchandise”. Merchandise means goods that are bought and
sold.
The term merchandiser may be defined as the person who merchandises the
goods especially for export purposes. He have to look after every job like
buying the raw material (which is required to finish the product), making the
garment, finishing the garment, documentation (over all view), finally
shipping. He is the responsible person to make the product. The merchandiser also
creates a good relationship in between exporter & buyer.
Garments merchandising means buying raw materials and accessories, producing
required garments, maintaining required quality level and exporting the
garments within schedule time frame.
TYPES OF MERCHANDISING
Two type of merchandising
done in garment exports.
1)
Marketing
merchandising.
2)
Product
merchandising.
1) Marketing merchandising
There
are three main function of marketing merchandising is
>> Product
Development
>> Costing
>> Ordering
Marketing merchandising is to bring orders costly products
development and it
has direct contact with the buyer.
2) Product
merchandising:
Product
merchandising is done in the unit. This includes all the responsibilities from
sourcing to finishing i.e. first sample onwards, the products merchandising
work start and ends till shipment. Key responsibilities of product
merchandising are as follows:
>> Product Development
>> Market and product Analysis
>> Selling the concept
>> Booking orders
>> Confirming Deliveries
>> Designing and Sampling
>> Costing
>> Raw Material
>> Flow Monitoring
>> Production Follow Ups
>> Payments Follows
>> Internal & external communication,
>> Sampling
>> Lab dips
>> Accessories & trims
>> Preparing internal order sheets
>> Preparing purchase orders
>> Advising and assisting production,
>> Advising quality department about quality level
>> Mediating production and quality departments
>> Giving shipping instructions and following shipping,
>> Helping documentation department
>> Taking responsibility for inspections and
>> Following up the shipment.
